Instagram hooks for actors · Lisa Berry

There are some people only you can reach.

More views. More followers. More people who actually see your work.It all starts with the first line of your reel.

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swipe through

How to get views on Instagram reels


The reason people scroll past your Instagram posts…

  • the heartfelt reel of you singing
  • your demo reel clip
  • the “catch me on the next episode of…” for a show you’re not even sure your followers are watching (unless it’s Game of Thrones)

…has nothing to do with your talent.

60 Instagram hooks for your reels and captions, plus 6 short audio lessons, to make your art, your work and your life as interesting as it actually is.

Your reels feel like self-tapes going into the void.

You film it. You post it. You check your views eleven times. 212 views

Welcome to 200-view jail. It's about as fun as slating.

The Instagram algorithm

Actors get cast from Instagram now.

Your work can travel further than your team can pitch it. The Instagram algorithm isn't against you. It just can't push a reel nobody stops for. More views bring more followers. And followers become the people who watch your episode, buy a ticket to your play and cheer when you book the next one.

The shift

Same caption. Different spotlight.

Instead ofI'm so excited to announce I've joined the cast of…All about you and your announcement.
TryHoliday movie junkies, this one's for you.All about them and what they want to watch.

That's the whole shift. The Visible Artist shows you how to make it, sixty different ways.

You're not an influencer

How to grow on Instagram as an actor.

You don't want to be an influencer. You want people to know you're working, you're available, and here's what you've made.

No dances. No trends you'd never do. Pick a hook, fill in the blank, hit record.

Lisa Berry
25+years on camera and stage
100+TV episodes filmed
4Canadian Screen Award nominations
Why I made this

I spent a lot of time playing catch up.

When I started out, posting your audition tape online was a big no-no. And the clips from shows you actually booked? Not yours to share. The networks had all the footage. So we did what actors were trained to do. We did the work, and we kept quiet about it.

Then the rules flipped. Suddenly everyone was posting, and I had 25 years of work and no idea how to say any of it in three seconds.

I'll be real with you. I'm still finding my voice. I refine it all the time. But when my actor friends and I kept saying the exact same thing to each other, I decided to stop wondering and start figuring it out.

So I posted. Consistently. Inconsistently. Then consistently again. And I paid attention.

Here's what I found. The message in you isn't missing. It's getting lost in the first three seconds. The hook. The caption. One small line standing between you and the people who are meant to hear you.

So let's fix that.

What to post on Instagram

Fill in the blank. Hit record.

27

Nobody tells you what it's actually like when you (book your first series regular / wrap a show / ___). So let me.

55

This is the part of the job nobody films. (The wait after you hit send on a self tape / the long exhale before action / ___).

Real comments, real actors

What actors are saying

Instagram comment about The Visible Artist, views going from barely any to 1,900Instagram comment about The Visible Artist, feeling more confident about being seenInstagram comment about The Visible Artist, finally out of 200 view jail

Real comments from my Instagram. Names and photos hidden for privacy.

What's inside The Visible Artist

  • 60 fill-in-the-blank Instagram hooks in six kinds. Announcement, Perspective, Testimonial, Can You Relate, Inspiration and Invitation.
  • Use them anywhere. Reels, carousels, stories, captions and the text you put on screen.
  • A simple posting schedule that fits your actual life, so you never wonder what to post and one post stops eating your whole afternoon.
  • 6 short audio lessons to listen to on the way to set.
  • Printable workbook in colour and in black-and-white.

This is for you if

  • You overthink every Instagram post, then don't post.
  • You spend hours scripting, filming and editing a reel, and then it sits in your drafts.
  • You never know what to post, so you post nothing.
  • You want to show up on Instagram consistently but have no idea how.
  • You're stuck in 200-view jail.
  • You want more views and more followers, without the cringe.
  • You share your play or your guest spot and hear crickets.
  • You want more people watching your episodes and coming to your shows.

This isn't for you if

  • You already know what to post and Instagram comes easy.
  • You're hoping Instagram will make you an actor.
  • You want to go viral by Friday.
  • You want to buy followers.
  • You want someone else to post for you.
Questions actors ask

Instagram for actors, answered.

How do I get more views on Instagram reels?

Start with the first three seconds. The Instagram algorithm can't push a reel nobody stops for. A strong hook gives people a reason to stay, and every person who stays tells Instagram to show your reel to more people. The Visible Artist gives you 60 hooks to start from.

What is a hook on Instagram?

It's the first thing people see or hear. The words on screen, the first sentence you say, or the top line of your caption. It's the moment someone decides to stop scrolling or keep going.

Should actors be on Instagram?

Actors get cast from Instagram now. Your work can travel further than your team can pitch it. You don't have to become an influencer. You just need people to know you're working, you're available, and here's what you've made.

What should actors post on Instagram?

Your work, your process and your perspective. The part of the job nobody films. The Visible Artist sorts 60 hooks into six kinds, Announcement, Perspective, Testimonial, Can You Relate, Inspiration and Invitation, so you never start from a blank screen.

How do I grow on Instagram as an actor?

Show people your work, your process and your perspective, and give them a reason to stop in the first three seconds. Post on a schedule that fits your actual life. Growth on Instagram comes from more of the right people staying, not from posting more.

How do I get more followers on Instagram as an actor?

More views bring more followers. Lead with a hook, post on a schedule that fits your actual life, and make each post about the people watching, not just your news. No buying followers. No tricks.

How do I go viral on Instagram?

Nobody can promise you a viral post, and I won't. What you can control is the first three seconds. A strong hook gives more of the right people a reason to stop, stay and follow.

What's included and how much is it?

60 fill-in-the-blank Instagram hooks, 6 short audio lessons, a simple posting schedule and a printable workbook. It's $37 USD.

You don't need to be an influencer. You just need to share your perspective.

Getting discovered is one thing. Being remembered is another.
If this is you, here's your next step.

$37 USDHelp me get seen on Instagram Get The Visible Artist